Financial literacy program for the Houston Public Library. Responsible for the creative planning and development of this multichannel marketing campaign. From left to right: Three panel brochure cover, 1st and 2nd Panel (top) and full interior content (bottom). Right top: Bookmark (front and back). Right bottom: Graphic which was used for television, static web landing […]
While attending the University of Houston, I led a team of five in the development of a Media Plan for a real world client, Mattress Firm. Our objective was to create a plan that would speak to the unique media consumption behaviors of both Millennial and Generation Z audiences. Through our research, we discovered it […]
Researched, planned and developed Public Relations campaign for 1 for All, a student driven initiative aimed at raising awareness of the rights that are granted to all by the 1st Amendment of The United States Constitution.
Advertising Campaign Plan for Mattress Firm’s effort to reach Generation Z consumers. Student work completed while attending the University of Houston. Intended to be a group project, the advance of the Coronavirus during the Spring 2020 semester led to the individual execution of the Big Idea, Creative Work Plan, Campaign Ideas, Testing and final Campaign […]
