Financial literacy program for the Houston Public Library. Responsible for the creative planning and development of this multichannel marketing campaign. From left to right: Three panel brochure cover, 1st and 2nd Panel (top) and full interior content (bottom). Right top: Bookmark (front and back). Right bottom: Graphic which was used for television, static web landing […]
In the HBO series Veep’s second season, the episode “First Response” tackles how not to manage the media in the midst of a crisis. Drawing parallels from the current events of the time, Vice President Selina Meyer was in the middle of resolving both a foreign relations snafu and an ongoing government shutdown. But when […]
Peter Holt is the former CEO of the San Antonio Spurs, one of the most winningest franchises in professional sports. Under his leadership, the team became North America’s best run sports franchises. During his reign as chairman and CEO from 1996 to 2016, the San Antonio Spurs won five NBA titles. Their record of consecutive […]
What do your company’s water cooler and an employee’s social media account have in common? Before the advent of social media technologies such as Twitter, Facebook, and LinkedIn, many office employees were known to congregate around the water cooler to air their grievances with their peers. The trouble with a demanding supervisor or tales of […]
While attending the University of Houston, I led a team of five in the development of a Media Plan for a real world client, Mattress Firm. Our objective was to create a plan that would speak to the unique media consumption behaviors of both Millennial and Generation Z audiences. Through our research, we discovered it […]
Researched, planned and developed Public Relations campaign for 1 for All, a student driven initiative aimed at raising awareness of the rights that are granted to all by the 1st Amendment of The United States Constitution.
From 2002 until 2009, I produced concert posters and event flyers for a wide range of live music club events in Houston, TX. Here is a sampling of work created for Warehouse Live and The Meridian during that period.
Advertising Campaign Plan for Mattress Firm’s effort to reach Generation Z consumers. Student work completed while attending the University of Houston. Intended to be a group project, the advance of the Coronavirus during the Spring 2020 semester led to the individual execution of the Big Idea, Creative Work Plan, Campaign Ideas, Testing and final Campaign […]
