Dan Castillo Jr.
Communications / Graphic Design / Marketing
Email: mrcastillo.dc@gmail.com
Social: linkedin.com/in/mrdancastillo
Experience
Teamsters Union – Local 988
Communications Specialist
January 2024 – present
- Developed member communications program for Teamsters local under the leadership of Principal Officer and the Organizing Director.
- Regularly review and optimize quarterly Communications calendar.
- Research, write, and develop quarterly e-newsletter.
- Write, design, and broadcast SMS cellular communications.
- Photograph and shoot video of member events and demonstrations. Edit and post to social media.
- Manage all of the Local’s social media channels.
- Executed rebranding program through the creation of a new logo, templates, and Branding and Style guide.
Harris County Community Services Department
Digital Marketing Coordinator
August 2021 – October 2023
- Coordinated the redevelopment of all of the departments websites. Worked with vendor to ensure content and UX design met expectations of the Executive Director.
- Reviewed existing digital and print marketing collateral and integrated content into social media and web channels.
- Developed plan to increase user engagement across four department websites and multiplatform social media.
- Capture metrics on existing sites for analysis and reporting.
- Write, edit, and revise documents for Executive leadership.
- Assist at community events with Local and State officials. Photograph, set-up and strike events.
- Research emerging technologies for MarComm and Social Media applications for department activation.
- Migrate existing websites to new host providers. Review, test, and activate websites on migrated servers.
Silver Eagle Distributors
Marketing Coordinator
August 2021 – July 2022
- Developed branding and design packages for Employee Recognition and Holiday programs. Responsible for the creative direction, design, and production of all event collateral.
- Write, edit, and distribute email newsletters for internal and external audiences. Research, analyze, and report on products and trends.
- Support the Sr. Corporate Social Responsibility Specialist at high-profile event activations.
- Corporate Social Responsibility Coordinator; performed staffing, inventory, activation, tear down, and reporting for CSR programs at NFL, NBA, and MLB sporting events.
Retail Image Specialist
April 2015 – August 2021
- Provide direct Marketing support to the Sales department for all branch locations. Serves as a representative for Retail Image Manager.
- Work with Key Account Managers to coordinate the production of monthly Point of Sale advertising for National Accounts.
- Work with Sale Execution Manager to develop and maintain a cloud-based point-of-sale sign system for sales promotions.
- Produce Point of Sale marketing materials for concerts, special events, and on-premises accounts.
- Managed Point of Sale Marketing warehouse and one Retail Image Associate. Oversee the receipt, allocation, and distribution of marketing materials. Items include glassware, neons, pop-up displays, refrigerated coolers, sales racks, and refrigerated coolers.
- Assign tasks and develop special projects for Retail Image Associates as needed.
Thomas PrintWorks
Customer Service Representative – Project Manager
March 2013 – April 2015
- Business-to-business liaison for assigned national retail clients and architectural firms.
- Developed and refined print production, manufacturing, and distribution processes for assigned clients.
- Generated and reviewed work plans with the Sales department and Senior Management to ensure all deadlines were met.
- Responsible for alerting customers of manufacturing concerns or challenges as issues arose ahead of deadlines.
- Oversaw production of multifaceted sign campaigns from pre-press to final fabrication. Assist department managers in directing the finished product’s kitting, freight, and tracking to the client.
Whole Foods Market – Wilcrest
Graphic Artist
March 2012 – March 2013
- Provided graphics support for system-wide marketing initiatives within a retail environment.
- Managed inventory and budget for all necessary supplies and equipment.
Houston Public Library
Senior Graphic Designer
May 2005 – July 2011
Senior Graphic Designer on campaign awarded the Texas Library Association 2010 Branding Iron Award: Best of Show, Brands and Logo.
- Assisted Branding and Design Manager in the creative direction of advertising, marketing, and public relations plans.
- Created custom web pages for system-wide events and customer alerts.
- Worked with Public Information Officer in coordinating content for developing marketing collateral.
- Designed bookmarks, brochures, flyers, newsletters, posters, and templates as assigned.
Early Career and Internships
Free Press Houston
Internship • September – December 2015
Printing-X-Press
Graphic Designer • January 2004 – April 2005
Houston Parks and Recreation Department
Graphic Designer • September 2002 – June 2003
The Jewish Community Center of Houston
Graphic Designer • July 1999 – September 2002
Skills
Advertising Planner • Branding • Communications Coordinator • Copywriter
Digital & Print Designer • Event Planning and Development • Illustration
Photo Editing • Project Manager • Social Media Management
Software
Adobe CC: Photoshop, Illustrator, Acrobat, InDesign, Dreamweaver, Fireworks, Sketch, After Effects, Premiere, Rush
Microsoft Office: SharePoint, Word, Excel, PowerPoint, Teams
Google: G Suite, Drive, Docs, Slides
Web Development
Programming: HTML/CSS, JAVASCRIPT, Jquery, PHP
CMS Admin: WordPress, Joomla
Social Media
Facebook, Instagram, LinkedIn, Snapchat, X, TikTok, YouTube
Education
Bachelor of Arts
University of Houston
Major: Integrated Communication
Minor: Technology Leadership and Innovation Management
Honors: cum laude
Associate of Arts
Houston Community College
Major: General Education
High Honors
Associate of Applied Science
Houston Community College
Major: Digital Communications – Web Publishing Specialization
Dean’s List – Fall 2015
Highest Honors
Associate of Applied Science
The Art Institute of Houston
Major: Visual Communications
Licenses & Certifications
Mailchimp
Issuing Authority: Intuit Mailchimp
- Foundations Certification; Issued August 2023
- Email Marketing Certification; Issued August 2023
- Email Automations; Issued August 2023
Facebook Certified Digital Marketing Associate
Issuing Authority: Facebook | Issued October 2021
Facebook Social Media Marketing Professional Certificate
Issuing Authority: Coursera | Issued October 2021
- Facebook Social Media Marketing Capstone; Issued October 2021
- Facebook Social Media Marketing Specialization; Issued October 2021
- Advertising with Facebook; Issued September 2021
- Fundamentals of Social Media Advertising; Issued September 2021
- Measure and Optimize Social Media Marketing Campaigns; Issued September 2021
- Social Media Management; Issued August 2021
- Introduction to Social Media Marketing; Issued July 2021
Sprout Certification
Issuing Authority: Sprout Social | Issued January 2023